Geordie Shore star Marnie Simpson and her boyfriend, former Union J singer Casey Johnson, have announced the launch of their unisex cosmetics brand, Both Ways Cosmetics.

The cruelty-free line features items including concealers, eyebrow pencils and contour palettes, and Simpson posted on Instagram 'I'm so excited to finally announce mine and @caseycodyj unisex cosmetics brand @bothwayscm is finally launched! We've been working on this for a long time and we're so thrilled to share it with you all, we all know boys like to glam as much as girls so now you all can with BOTH WAYS COSMETICS it's designed for men as well as women so we can enjoy the feeling of looking flawless #breakthestereotype...'.